beIN SPORTS North America, the leading sports, media and entertainment organization and Transmit, the market leader in monetization technology for live sports, today announced a partnership to power enhanced advertising across beIN CONNECT, its OTT streaming app, in the U.S. and Canada. This collaboration brings Transmit’s in-stream ad formats and real-time monetization capabilities to beIN’s live sports portfolio, helping advertisers reach engaged soccer fans in more interactive and seamless ways. This partnership launches as beIN airs the Africa Cup of Nations, a premier international soccer tournament, through January 18. By leveraging Transmit’s platform, beIN SPORTS is transitioning from a legacy SVOD model to an ad-supported, in-stream experience that enables sophisticated monetization while preserving the integrity of live soccer and maintaining a high-quality viewer experience.Will this likely to drive more revenue for beIN sports ?
