Breaking Kenya News Forum

Topics

Change of gaming name from Fifa to EA Sports FC

Moving on from the name and the brand recognition that came with it, is a big gamble that sees EA attempt potentially the biggest rebrand in entertainment history.EA Sports FC is stepping out of the football governing body’s shadow following a reported disagreement over the cost of the licence to use the Fifa name. For 30 years, the name Fifa has been as synonymous with video games as it has with real-life football. But that is set to change. Regardless of how the game actually plays, one of the big selling points of this series over its 30-year existence has been its position as the title with the best access to football licences – from player likenesses to accurate replica kits and stadiums. Research from Ampere Analysis suggests that in 2010 the Fifa video game franchise was worth $513m (£332m) in net revenue to EA. This had grown to $2bn (£1.6bn) by 2020. Is this a deliberate move to undermine companies growth ?

Leave a Reply

Your email address will not be published. Required fields are marked *.

You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>