OpenAI just announced that consumers can now buy products directly inside ChatGPT. At the same time, big-box retailers like Walmart are already seeing one in five referral clicks come from ChatGPT. In a matter of months, AI agents have gone from a fun novelty to a business necessity, marking one of the fastest shifts in consumer shopping behavior since the rise of the internet.Walmart is one of the exceptions that proves the rule. I work for a company that helps Walmart to automate and unify their data systems. Through years of supporting their integrations and data operations, I’ve seen firsthand how the retailer has invested in making data a true competitive advantage.These latest shifts continue the transformational journey that retailers have undergone moving from brick and mortar stores to online sales, then to mobile sales, and on to social media. Now they face a new challenge as the concept of omnichannel sales continues to expand. How will this impact business that are not adaptive ?
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