Microsoft’s plan to buy Activision Blizzard – the largest takeover in the history of the gaming industry – was originally announced in January last year. However, it has proved controversial and received a mixed response from regulators around the world. Given that the takeover looked like it would collapse earlier this year, the fact that it is now on the verge of approval is some achievement. The deal was passed by regulators in the European Union in May, while the US competition watchdog recently saw its attempt to pause the purchase rejected by an appeals court. Under the new proposals, Microsoft will not buy the cloud gaming rights owned by Activision Blizzard. Why is Microsoft so determined to buy the gaming company ?