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Netflix password crackdown boosts subscriptions

Netflix has been wrestling with a sharp slowdown in growth since the pandemic, as competition heats up, households grapple with rising costs and it reaches what analysts see as saturation point in some of its biggest markets. A burst of people signed up for Netflix this spring, after the streaming giant cracked down on password sharing. The company ended June with more than 238 million subscribers, adding 5.9 million members since March. In the first half of last year, it shed roughly 1 million accounts. Though it later more than made up those losses, the declines jolted the company and sent it scrambling to shore up its growth prospects. What has really changed in favor of Netflix ?

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