The streaming giant has long seen itself as a brand competing with all forms of leisure activity, not just fellow streamers or TV platforms. Competition for ad spend, subscription money, consumer attention and TV creators has never been more fierce, claimed Netflix co-CEO Ted Sarandos during the company’s results call yesterday (20 January). However, he also re-asserted Netflix’s long-held view that competition does not just come from other TV platforms and that competition is “blurring”.Netflix is doubling down on its strategy of category expansion with investment in video podcasts and gaming, admitting the TV landscape has “never been more competitive”. What is your take on Netflix services ?
