Chatbots consume and regurgitate information from across the web, but they lack a standardized business model to compensate sources. That means those sources could one day dry up, leaving less information for the always-hungry AI, weakening its output. Enter the Real Simple Licensing (RSL) Standard, a new tech-based licensing solution for the “AI-first internet,” as RSL puts it. It’s backed by Reddit, Yahoo!, Ziff Davis (PCMag’s parent company), People, Medium, WikiHow, Quora, Adweek, and more. The Real Simple Licensing Standard would allow websites and individual creators to set terms for using their content—from written work to videos, web pages, images, and datasets—before ChatGPT, Claude, Google, or any other AI system surfaces it in chatbot responses. Anyone can sign up for free by joining the RSL Collective, a website where content creators can set their terms and, ideally, see the money flow in. Can AI be really be contained ?