Same day delivery of perishable good by Amazon

Amazon Prime service can now receive strawberries, milk, meats and frozen dinners on the same day they order them as the company expands its fast-delivery option to perishable food items. Previously, Prime subscribers’ grocery orders were fulfilled through Amazon Fresh or Whole Foods. Now the additional service will complete orders through its same-day delivery logistics locations. Same-day delivery is free for Prime members, who pay $14.99 monthly or $149 annually, for orders over $25. Walmart’s membership service, Walmart+, costs $98 a year and offers same-day delivery in under three hours with some orders arriving in as little as 30 minutes.Shoppers in more than 1,000 U.S. cities – including Phoenix; Raleigh, North Carolina; and Tampa, Florida – can get ice cream delivered to their doors within hours, while Amazon plans to expand the service to 2,300 cities by the end of the year. The company announced in June that it is investing $4 billion to bring same-day and next-day delivery services to more than 4,000 rural U.S. communities by the end of the year. Can Amazon still compete with Walmart and Instacart on delivery services?