With so many people choosing to smoke, it makes sense that they should have better alternatives to cigarettes. The World Health Organization estimates that there will be over a billion smokers by 2025 and with the right mix of government leadership and commercial initiative will dramatically accelerate efforts to reduce the health burden of smoking. The alternative should deliver a taste and sensory experience that leads adult smokers, who would otherwise continue to smoke, to switch. We can achieve a significant public-health benefit only when a large number of these smokers switch to better products and stop smoking cigarettes altogether. which is the alternative to cigarette?