Spotify is lowering its eligibility criteria for podcasters to monetize their videos on the platform, dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days. The program pays podcasters according to the number of premium users who watched their videos on Spotify, alongside a share of ad revenue earned from users on the free tier. The company is also introducing new sponsorship tools that would allow creators to update, schedule, and measure sponsorship spots read by hosts in video ads. These tools are coming to the Spotify for Creators app, and Megaphone, the company’s podcast hosting and monetization suite, in April.When the company introduced its partner program to monetize video content last year, creators needed to have published 12 episodes, hit 10,000 consumption hours over the prior 30 days, and had at least 2,000 people stream their content in the last 30 days to be part of the program. How is spotify rewarding podcasters ?
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