As demand for data grows, accessing it is getting trickier, with content creators now demanding compensation for material that has been ingested into Artificial Intelligence models. Holders of information are taking advantage of their greater bargaining power. Reddit, a discussion forum, and Stack Overflow, a question-and-answer site popular with coders, have increased the cost of access to their data. Both websites are particularly valuable because users “upvote” preferred answers, helping models know which are most relevant. Twitter (now known as X), a social-media site, has put in place measures to limit the ability of bots to scrape the site and now charges anyone who wishes to access its data. Unlocking that information would help companies customise Artificial Intelligence tools to better serve their specific needs. Is the world being lied to by technology to give personal information ?