The app attracted more than 100 million sign-ups within days of its launch this month in a challenge to Elon Musk’s rival platform, X, formerly Twitter. Outside data firms have reported that sign-ups and time spent on the platform have declined since the launch. Mr Zuckerberg said the initial success had taken executives by surprise and “we’re seeing more people coming back daily than I had expected”. Facebook founder Mark Zuckerberg has said his new social media app, Threads, is drawing more repeat users than he had expected. Mr Zuckerberg said the initial success had taken executives by surprise and “we’re seeing more people coming back daily than I had expected”. Will Threads be able to engage people so that they can keep coming back ?
