Twitter has lost nearly half advertising revenue

Mr Musk sacked about half of Twitter’s 7,500 staff when he took over in 2022 in an effort to cut costs. Meanwhile, Twitter is struggling under a heavy debt load. Cash flow remains negative, Mr Musk said at the weekend, although the billionaire did not put a time frame on the 50% drop in ad revenue. Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44bn (£33.6bn) last October, its owner has revealed. Rival app Threads now has 150 million users, according to some estimates. Its in-built connection to Instagram automatically gives the Meta-designed platform access to a potential two billion users. Is Twitter falling as Threads takes over ?