Customers who continue with the basic plan will automatically be enrolled on the company’s lowest tier – which includes advertisements inserted into TV shows and movies.Outraged Netflix viewers are threatening to cancel their memberships over a sudden change to its basic package which will leave users unable to opt out of ads.In July 2023, Netflix announced that its basic £7.99-a-month ad-free plan would no longer be available to subscribers, introducing a price tier system that allowed viewers to opt out of adverts. Is Netflix starting to lose ?