U.S.-based KFC, a unit of Yum! Brands is famous for its fried chicken and has about 24,000 restaurants worldwide. Leveraging blockchain, KFC aims to access real-time data from its ad campaigns. This improved transparency would enable the firm to increase brand visibility and monitor ad distribution. On the other hand, a shared database of advertising placement and delivery would reduce the risk of fraud in the digital ad supply chain. The big companies have started to adopt blockchain technologies, what do you think about he use of blochain in democratic processes?

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