WhatsApp has continued to evolve by adding new features and functionalities that make it increasingly appealing to users. One of its biggest drawcards is that it is free to download and use, and enables rich media sharing and video calls and with its widespread popularity among users, WhatsApp cannot be overlooked by businesses as a tool to communicate with customers. While businesses are turning to WhatsApp to enhance their customer communication strategies, questions remain around the difference between WhatsApp, WhatsApp Business and WhatsApp Application Programming Interface. How WhatsApp can enhance business communication ?
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