The video-sharing platform initially only allowed one-minute videos before it began testing the ability to post videos up to three minutes long in December 2020, which was eventually approved and rolled out universally last month. And the social media site is already planning to extend the maximum length even further, as social media consultant Matt Navarra has confirmed TikTok is testing the ability to post five-minute clips. How is this likely to affect Tiktok market reach

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