In October 2021 Facebook CEO Mark Zuckerberg announced his company would be re-branding as Meta Platforms as a reference to working toward creating a ‘Metaverse’. The metaverse is a concept that arose in the 1990s, speculating that the Internet would develop into an online 3D world that could be accessed through virtual and augmented reality headsets and/or personal computers. Limited forms of a metaverse have already been realised in video games such as ‘Second Life’, but Zuckerburg has declared his company is re-branding to confirm their commitment to developing a metaverse ecosystem. However Zuckerberg and indeed the concept of the metaverse are not without their critics, much of the systems required for a metaverse remain undeveloped and so far Meta has only acquired virtual reality businesses, such as Oculus and Altspace VR. Will the metaverse change the world for the better?
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