The streaming giant is examine the option of adding advertising in the “next year or two”, boss Reed Hastings said. Those earnings showed that Netflix is rapidly losing subscribers for the first time in its history. Following the results, Netflix announced a range of possible changes, including a much bigger crackdown on people sharing accounts. Netflix has never included ads in its app, instead allowing users to watch videos instantly and without any commercial breaks. Has the cost of living gone so high and people cannot afford other “non basic” anymore?

