Apple has slammed the privacy-invading habits of firms such as Facebook and Google with a bold new advert. One of Apple’s headline iPhone features is App Tracking Transparency, the anti-tracking tool that has hit Facebook’s revenues hard, costing the social network an estimated $12 billion. The latest Apple privacy advert focuses on all the iPhone maker’s privacy features. The iPhone maker has long been a champion of privacy it can afford to use the area in its marketing since its revenue model is more focused on services than advertising. Do you think that the privacy war is about market control ?

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