The level to which we are being tracked online in this way is somewhat unnerving. The average European has data about his or her internet usage shared 376 times a day, according to one recent study. For US surfers this almost doubles to 747.The tracked data helps the likes of Google and Facebook earn billions and billions of dollars a year in advertising revenue, as they use the information to target adverts at us. Do you think that the revenue should be shared among the internet surfers ?

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