TikTok makes creating films easy. It has done for video-editing what Instagram did for photo-editing a decade ago, allowing amateurs to turn wobbly recordings into slick-looking films. The AI discovery algorithm dangles the prospect of viral success before unknown creators, who struggle on apps like Facebook, which reward those with lots of followers. Whereas the biggest personal accounts on Facebook are of athletes, singers or other celebrities, the top TikTokers are famous for being TikTokers. What worries you most concerning Tiktok growth ?
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