Apple has launched its “most advanced” smartphone yet with the iPhone 14, which features battery life and camera upgrades over its predecessor. The technology giant unveiled four new models retailing at up to £1,199. The iPhone 14 and 14 Plus feature an upgraded 12MP camera, while the Pro and Pro Max have a 48MP camera. All are equipped with a larger light sensor which can produce low-light photographs twice the previous generation’s quality. Its four new models are between 6.1 and 6.7 inches in length, meaning they have larger screens than the iPhone 13, while lasting all day on a single charge. However, one expert noted that Apple had reserved the “biggest leaps” – such as a more powerful processor . What could be the reason behind preserving some powerful features ?

