Many of Netflix’s competitors already combine streaming with adverts or have plans to. Disney, for example, is due to roll out an advert supported service in December in the US. That plan will start at $7.99 a month. Netflix has said customers on its ad-supported plan will face an average of four to five minutes of adverts per hour. With Netflix warning of plans to crack down on password sharing, they said the new option could be “good for students”. It’s a massive change for the tech giant, which pioneered the world of ad-free, subscription-based streaming. Will you subscribe to the new ad service ?

