Watermarks are typically a logo or text added to an image to show ownership, as well as partially to make it trickier for the picture to be copied and used without permission. Google’s system creates an effectively invisible watermark, which will allow people to use its software to find out instantly whether the picture is real or made by machine. Google is trialling a digital watermark to spot images made by artificial intelligence (AI) in a bid to fight disinformation. It works by embedding changes to individual pixels in images so watermarks are invisible to the human eye, but detectable by computers. Google has its own image generator called Imagen, and its system for creating and checking watermarks will only apply to images created using this tool. Do you think google will succeed in fighting disinformation ?
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