Facebook and Instagram are launching subscriptions in most of Europe that will remove adverts from the platforms. Users will be given the choice either to continue using the platforms for free – and have their data collected or to pay and completely opt out of targeted ads by removing them. The subscription tier will be exclusive to people in the EU, European Economic Area and Switzerland from November. Meta said its new subscription was about addressing EU concerns, rather than making money. The service will cost an additional €3 per month if paid for on iOS or Android, to account for the additional fees taken by these platforms. But this extra charge can be avoided by paying for the platform via the Facebook and Instagram websites, rather than the mobile apps. What is your take on this new feature ?
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