The introduction of ads comes after several announcements from Amazon about future content. An Amazon Prime subscription includes one-day delivery on products as well as access to its streaming service. It last raised the price of this service in 2022, when its monthly subscription went up £1 to £8.99 and its annual membership rose from £79 to £95. Amazon is set to introduce adverts to its Prime Video streaming service from 5 February 2024. Customers in the UK and Germany will see “limited” ads unless they pay £2.99 per month to remove them. Amazon said the move would “allow us to continue investing in compelling content and keep increasing that investment over a long period of time”. Is this a positive move for the company ?
