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Google ‘private mode’ tracking

Incognito mode within Google’s Chrome browser gives users the choice to search the internet without their activity being saved to the browser or device. But the websites visited can use tools such as Google Analytics to track usage. Google faces other lawsuits challenging its search and digital advertising practices. Google has agreed to settle a US lawsuit claiming it invaded the privacy of users by tracking them even when they were browsing in “private mode”. The class action sought at least $5bn (£3.9bn) from the world’s go-to search engine and parent company Alphabet. Large technology firms have faced increased scrutiny of their practices in the US and beyond. Do you thi nk that bug companies do really follow data protection laws ?

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