Google and Samsung each have backgrounds in developing AR and VR products. While the 2015 Google Glass and 2016 Daydream View weren’t popular among consumers, Google took an early lead in the XR space and redirected its efforts toward enterprise customers in 2017.Over the years, Google has made many attempts at pushing VR and AR ahead, whether it was Google Cardboard, Google Glass, or Google Daydream. All were failed projects, ultimately. And with the Google I/O developer conference coming this week, there are rumors that Google may make another venture into this technology. Will Google have competitive advantage over others ?

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