In a February filing, the company indicated its intentions to explore new monetization channels beyond advertising revenue, including offering creator tools and licensing its data to third parties. Reddit already has data licensing agreements with undisclosed firms that are projected to contribute at least $66.4 million in revenue this year. Shares of Reddit rose nearly 15% on Friday, following a partnership with artificial intelligence firm OpenAI that is expected to boost advertising income for the social media platform. Is Reddit shares worth investing in ?

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