Then, in September 2023, Google made one in a series of major updates to the algorithm that runs its search engine. Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet’s most powerful tool, complete with an unprecedented AI feature. The second Google algorithm update came in March, and it was even more punishing. Google stands firm in its position that the changes will be a benefit to the web, and changes to the Search algorithm are just the start. Last week, Google CEO Sundar Pichai stood in front of a crowd at the company’s annual developer conference and announced one of the most significant moves in the search engine’s history. Going forward, Pichai said, Google Search would provide its own AI-generated answers to many of your questions. Google acknowledges that AI tools may provide inaccurate information, but says it’s constantly working to improve results. Google, which controls more than 90% of the worldwide search business, argues that the company’s success stems solely from the fact that it makes superior products. Is the internet becoming dangerous ?
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