In the first half of 2024, Netflix got two-thirds of all the viewing time in the U.S. among the major global streamers, a group that also includes Amazon Prime Video, Disney+, and Max. Netflix’s dominance has waned a bit down 6 percent from the final six months of 2023 though the quartet’s daily viewing minutes grew 7 percent, from 121 minutes to 129 minutes. Netflix’s ad-free subscribers could sure use a commercial break once in a while. If for nothing else but to leave the screen for a lap around the house. Netflix’s ad-free subscribers watch 40 percent more Netflix per day than the streamer’s ad-supported subscribers. Was putting ads on Netflix a nice idea ?
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