TikTok Shop allows users to buy and sell products without leaving the app. The sales platform combines entertainment and retail, making it particularly popular among Gen Z buyers, and it continues to grow. It has over 500,000 sellers in the US, including brands like L’Oréal, PacSun and Scrub Daddy.TikTok Shop raked in $100 million in single-day sales this Black Friday — that’s triple the number from 2023, according to the company. Over Black Friday and Cyber Monday weekend alone, the shop saw a 165% increase in shoppers year-over-year, according to a statement by the company this month. Do you think that this is the next big thing ?
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