Alphabet’s bread and butter streaming service has been at war against ad blockers and those who use them, claiming they violate the app’s terms of service. In the meantime, YouTube’s CEO Neal Mohan was ecstatic over new metrics that showed more users watch YouTube videos on TVs than on mobile.The Alphabet-owned streaming service has long been testing a cheaper ad-less subscription tier called YouTube Premium Lite. If the latest reports can be believed, it may come to fruition in 2025, though it probably won’t offer all the perks of the $14-a-month Premium subscription. YouTube had tested the feature in the EU until October 2023, and since then, the company has been radio silent on new subscription pricing. Can you pay to avoid ads on YouTube ?
