Rafael uses Gaza killing in marketing campaign

Israel has sold defence equipment to at least 130 countries and is now the eighth biggest arms exporter in the world. Rafael was founded in 1948 along with the state of Israel as the Science Corps. It is now probably best known for developing Iron Dome, the Israeli integrated air defence system, and for its guided missiles. The weapons company also has a history of unusual marketing. In 2009, Rafael released a Bollywood-style music video to advertise its weapons in India. Israeli state-owned weapons company Rafael released a promotional video showing its drone system, Spike Firefly, tracking and killing a person in Gaza. The video, posted across the company’s social media platforms, shows the miniature kamikaze drone hovering over a rubble strewn neighbourhood in the Palestinian enclave, identifying somebody walking down the street and then targeting them. What is your take on the marketing strategy by Israel ?