YouTube has launched its “Hype” feature worldwide, enabling fans to help their favourite creators gain visibility. First unveiled at Google’s Made On YouTube event in 2024, the feature adds a dedicated button beneath the existing “like” button on videos from creators with fewer than 500,000 subscribers.YouTube said the Hype feature responds to fans’ desire to play an active role in a creator’s growth. The platform also sees potential for additional revenue, with plans to allow fans to purchase extra hypes in future.Viewers can hype up to three videos per week for a creator of their choice. Each hype earns points that contribute to a ranked leaderboard, accessible in the Explore menu. To ensure fairness, smaller creators receive a larger boost, giving videos from creators with fewer subscribers a greater chance of rising on the leaderboard. Do you think that the feature will create more opportunities for creators or more money for Google?
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