Meta is testing a new Picture-in-Picture (PiP) mode for Instagram Reels, allowing users to continue watching videos in a floating window while texting or multitasking on their phones. The feature, similar to what YouTube and X already offer, would make Reels more seamless and engaging by letting users enjoy uninterrupted viewing even outside the app.Once enabled, PiP allows users to reply to messages, browse the web, or use other apps while continuing to watch Reels. This flexibility could make longer Reels more engaging, as viewers won’t feel pressured to stay inside the app or abandon content midway. Is PiP a way to create reel addiction ?
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