Instagram is launching an awards program, called Instagram Rings, to honor some of the top creators on the platform. Unlike traditional award programs, Rings doesn’t have specific criteria or categories. It aims to honor a creator’s spirit and creativity. “This award is for the creators who don’t just participate in culture – but shift it, break through whatever barrier holds them back to realize their ambitions.This award for creators arrives as Instagram gradually transitions into a video-first platform. Does the award program really pay ?

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