Ever since YouTube Shorts came to smart TVs back in 2022, it was inevitable we’d see more short-form video come to our home’s biggest screens. Instagram for TV is up next, and it’s available in an early testing across the US. Announced by head of Instagram, Adam Mosseri, the platform is designed for to play short-form video on your TV so “you can watch content together” with family and friends.It will also quickly recommend content based on your known interests. For example, if you watch a lot of beauty videos, you should see a breakout with a selection of videos around that topic, alongside other topics you’ve shown an interest in.The project is in a testing phase on select Amazon Fire TV products before rolling out to other platforms at a later date. What is your take on the idea ?
