Amazon announced in 2019 plans to deploy a large constellation of satellites to offer broadband internet service worldwide. The company launched its first satellites last year and now has 180 satellites in orbit. Its initial design calls for more than 3,000 satellites.This satellite internet service business was originally named Project Kuiper (after the region of icy objects in the outer solar system called the Kuiper belt. However, Amazon rebranded the unit as Amazon Leo (a nod to the acronym for low earth orbit) in November 2025.SpaceX’s Starlink has a significant head start in the satellite internet services market. It already has more than 7,800 satellites in low Earth orbit. Musk’s company has ironed out some of the early stage wrinkles that Amazon Leo will likely face over the next couple of years. Starlink has also already built a substantial customer base. Do you think that this is a roadblock for SpaceX?

