Google has challenged an Indian court ruling that it infringed on a company’s trademark rights by allowing rivals to use its name as an advertising keyword, arguing the decision will hurt consumers. The May decision could reshape the online ads market in a country where Google last year earned $4.1 billion in gross advertising revenue but where it is also facing a raft of antitrust cases and court battles.To ensure their ads are promoted by Google and target the right customers, companies bid on keywords that online consumers type into the search engine.Researchers have observed that consumers may search for a brand in order to identify and assess alternatives, Google wrote in the July 7 filing, arguing the ruling will effectively grant trademark owners a “monopoly over advertising space to the detriment of consumers.” Do you think that Google is being unfairly targeted ?
