About 300 movies and TV shows released on the platform this year were made using generative AI technology – mostly in the post-production process. The co-CEO of Netflix, Ted Sarandos, puts this into the category of a cost and time-saving achievement – shots that would have been left out, now produced twice as quickly and at a much lower cost. This sounds like yet another standard studio productivity move.Last year, Netflix’s application of generative AI technology was an experiment that took the form of a single sequence within the science fiction series The Eternaut. Today, its applications include crowd multiplication, reenactments of historical battles and world-building shots within movies and TV shows such as Glory (Indian production), Brasil 70: A Saga do Tri and The American Experiment documentary series, which has no less than 17 minutes of AI-generated content. Is the movie industry losing it human appeal ?
