Adobe is investing heavily in AI technology in order to boost productivity and is seeing impressive top line growth. In the second fiscal quarter, Adobe generated $5.9B in revenue, showing 11% growth year-over-year. Key to Adobe’s growth is Adobe Digital Media which represents 74% of the company’s revenue and whose revenues increased 12% year-over-year. Digital Media is mainly concerned with giving users tools to create, publish and monetize digital content on social media platforms. Key products in Digital Media include well-known tools such as Photoshop, Illustrator and Premiere Pro and the company has considerable customer acquisition momentum here.(ADBE) reported better-than-expected fiscal Q2 earnings on Thursday which highlighted strong AI-powered growth in the company’s core business. Will AI make it easier and professional or dillute the quality of outocme on Adobe products ?
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