At the ongoing Adobe MAX event 2026 in Miami, US, Adobe has announced a major update to its Firefly platform. The US-based tech giant has announced new AI-powered tools for video, audio, image editing and design. The company is offering Firefly as an AI creative studio where users can manage different creative tasks using a single platform. One of the biggest additions is the new Firefly AI Assistant, which is currently in beta. It will allow users to describe what they want to create or edit using simple instructions. The assistant will then help them plan and carry out different steps involved in the creative process. The AI Assistant comes with features such as Plan Mode, Customisation and Model Selector. These options are said to give users more control over how the assistant handles their requests. What is your take on AI creativity on Adobe ?
