The Middle East’s video game industry has now become one of the region’s largest sectors for consumer expenditure on digital media. The gaming sector surpassed the combined value of video-on-demand streaming and digital music services, further showcasing the profound transition in regional digital consumption trends. These insights come from a recent study conducted by Galal & Karawi Management Consulting (G&K), in collaboration with Orient Planet Group.The UAE has a mature, high-income digital market, with USD 421 million spent on video games. With an ARPU of USD 280, the second highest in the region after Saudi Arabia, and consistent year-over-year growth of 7.3 per cent, it represents 57.5 per cent of total digital media spending. The UAE’s market has a relative balance between video games, video-on-demand services (USD 246 million), and digital music (USD 65.7 million), serving as a testament to the diverse culture of digital consumption across the country. What is your on digital gaming penetration globally ?
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