In its announcement on Friday, Amazon said that it would aim “to have meaningfully fewer ads than linear TV and other streaming TV providers”. The company said it would get in touch with Prime members a few weeks before ads are introduced to show how to sign-up for the ad-free option if they wish to. Amazon is set to introduce adverts to its Prime Video streaming service in 2024 as it seeks to put more cash into creating TV shows and films. It will roll out the “ad-free” subscription tier for an extra $2.99 (£2.44) per month for Prime subscribers in the United States. Pricing for other countries will be announced at a later date, is Amazon treeing to play a safer strategy of computing without being noticed ?
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