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Agile Research

Agile processes are designed to produce more successful products because consumer feedback is integrated throughout, instead of at the conclusion, launch, or other key milestone, of a product or brand. In truth, agile research is pretty old-school in terms of when developers started employing it, and the focus is hardly on quicker .  it was thought to be the solution to end all of our research timing woes when it made its appearance in the market. It was seen, almost exclusively, as some kind of new-age methodology that would miraculously make insights quicker to find, and decisions faster to act on. What is your experience with agile research ?

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