While Google touts this innovation as a gamechanger to SEM users, it remains unclear whether it will successfully revitalise search advertising even as more people increasingly ditch search engines for LLMs like ChatGPT for answers that were previously available only on search engines.Google is capitalising on the latest breakthroughs in artificial intelligence-powered large language models (LLMs) like ChatGPT to revolutionise search engine marketing (SEM), and has now set its sights on small businesses in Africa. Google has announced that the product, which was launched in the US last December, will now be available for African businesses. What is your take on AI search engine marekting ?
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