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Algorithmic gender Discrimination by Facebook

From a research it is claimed that, Facebook showed more men the ads for the disproportionately male companies and more women the ads for the disproportionately female companies, even though the job qualifications were the same. In fields from software engineering to sales to food delivery, the team ran sets of ads promoting real job openings at roughly equivalent companies requiring roughly the same skills, one for a company whose existing workforce was disproportionately male and one that was disproportionately female. Do you think that the claims are baseless and fairness cannot be appreciated by everyone ?

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