By protecting Amazon’s dominance of the market, the deals give the firm freedom to raise fees on merchants, which eventually hit consumers in the form of higher prices. The state of California has accused Amazon of violating competition law with practices that prevent sellers from offering lower prices elsewhere. The lawsuit from America’s most populous state says the moves have hurt rivals and made online shopping more expensive for everyone. Though the lawsuit is limited to California, its effect could be far-reaching given California’s size. why do the US allow the big technology companies to dominate the markets at the expense of the consumers?

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